CLIENT
ShopStyle
ROLE
Creative Direction
OBJECTIVE
Launch a $25 million year-long ad campaign to increase brand awareness, site traffic and establish shopstyle.com as the leading fashion search engine.
Strategy & Direction
Partner with Sub Rosa and celeb talent Miranda Kerr to produce a national campaign including subway takeovers, billboards, print, tv, web and social media. Resulting in 1 of 8 Americans to brand exposure. Launch “laydown” creative concept visually representing search results and execute in numerous seasonal looks throughout year. Include trendsetter involvement to campaign with an exclusive blogger outreach portion.
