CLIENT
ShopStyle
ROLE
Creative Direction
OBJECTIVE
Launch a $25 million year-long advertising campaign to increase awareness of shopstyle.com and establish it as an extensive fashion search engine.
Strategy & Direction
Partner with a SubRosa and talent Miranda Kerr to produce a high-exposure campaign including subway takeovers, billboards, bus wraps, print, tv, web and social. Resulting in 1 of 8 Americans to campaign exposure and doubling overall site traffic. “Laydown” creative concept executed in numerous seasonal looks with a successful blogger-based social extension.
