CLIENT
Popsugar
ROLE
Creative Direction
OBJECTIVE
Create an immersive award-winning event for the 2015 Digital Newfront presentation in NYC that makes viewers feel empowered to find their happy and sell original programming to an audience of media and sales buyers.
Strategy & Direction
Partner with event agency BMF to create a memorial experience that helped spread the message of positive online content for millennial women. Create an interactive experience for people to learn more about Popsugar programming including a video presentation on stage and after party in partnership with AdWeek featuring a live concert by Bleachers to a sold out crowd. View 2015 video programming trailer pitches here.
