CLIENT
Fitbit
ROLE
Creative Direction
OBJECTIVE
To redesign the global structure and graphic packaging system across trackers and smartwatches.
STRATEGY & DIRECTION
In a 2 yr creative effort with structural engineering, ID, product and brand teams, Fitbit redesigned it’s consumer packaging experience. Through multiple concept rounds, extensive research analysis, and months of substrate resourcing, the result is a delightful but more importantly completely recyclable and eco-friendly pack. The design has won multiple global awards and has made an incredible decrease in the company’s carbon foot print.
