CLIENT
ROLE
Creative Direction
OBJECTIVE
Create an integrated Fitbit brand under the larger Google device family.
STRATEGY & DIRECTION
Google acquired Fitbit to expand their devices team which included Pixel and Next products. As a part of a longer integration roadmap, I led cross functional creative teams to develop a combined brand that highlighted the smarts of Google engineering with the approachability of Fitbit. Various Google material design systems were adopted so Fitbit could be represented across larger marketing campaigns including print, OOH, digital, and tv.
