Strategy & Direction
SnipNews
ROLE
Creative Direction
Objective
Develop and design a news app that captures local culture to an intelligent, active, and youthful audience
Strategy & Direction
SnipNews began as a concept to build a publishing platform that would deliver content to local residents to stay informed, connected and entertained, with the most relevant news coming from credentialed journalists. I was contracted in a multi-tiered partnership to develop the branding, mobile experience and investor deck pitch. Four different brand looks were explored, with the client selecting the first look for email and deck design.
